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LocationJob Description
Purpose of this role:
The E-Commerce Marketing Director plays an integral role driving both commercial and brand success for online branded retail channel.
Core Responsibilities:
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Lead Online Branded Retail channel GTM campaigns for brand building, eCommerce promotion season and CRM.
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Drive new product launches across Tmall and Douyin to maximize commercial results.
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Design Online Branded Retail channel CRM value system integrating with LEGO brand CRM to drive both new shopper member recruitment online and existing shopper incremental values.
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Manage required content design and production to support both GTM campaigns and CRM.
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Collaborate closely with central and global marketing departments on brand building concepts and digital brand asset creation.
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Manage Online Branded Retail annual marketing calendar, budget plans and ROI.
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Drive Tmall and Douyin platform campaign collaborations as well as with KOL/KOC.
Play an active leadership role to build and develop the team.
Do you have what it takes?
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Bachelor degree or above with major in business/marketing or relevant area is preferred.
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10+ years of solid experience in marketing related fields.
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Proven experience in eCommerce marketing.
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Experience in brand/channel CRM is a plus.
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Strong understanding of eCommerce landscape, with experience in platform campaigns and KOL/KOC collaboration.
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Solid analytical skills with data driven mentality.
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Proven leadership and influencing skills, with a collaboration mindset.
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Ability to lead and work under complex internal & external team setup.
Excellent communication skills, highly proficient in both English and Chinese.
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What’s in it for you?
Here are some of what to expect:
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Family Care Leave – We offer enhanced paid leave options for those important times.
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Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
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Wellness – We want you to be your best self, so you'll have access to the Headspace App and lots of wellbeing initiatives and programmes run by local teams where you are based.
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Colleague Discount – We know you'll love to build so from day 1 you will qualify for our generous colleague discount.
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Bonus – We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.
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Your workplace – When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. The hiring team will discuss the principles of our hybrid work model 'Best of Both', role eligibility and frequency with you during the recruitment process.
Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.
The LEGO Group is proud to be an equal opportunity employer. We are committed to equal employment opportunity and equal pay regardless of e.g. race, colour, religion, sex, national origin, sexual orientation, disability or gender identity.
The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.
Thank you for sharing our global commitment to Children’s Rights.
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